Question 1

What is PPC advertising and how does it work?

Accepted Answer

PPC (Pay-Per-Click) advertising allows you to show ads on Google, Meta (Facebook/Instagram), YouTube, and other platforms. You bid on keywords or audiences, and you only pay when someone clicks your ad. PPC is ideal for immediate lead generation — while SEO takes months, PPC can start generating enquiries within 48 hours of campaign launch.

Question 2

What PPC platforms does TechGeekStudio manage?

Accepted Answer

We manage campaigns on all major paid advertising platforms: Google Search Ads, Google Display Network, Google Shopping, YouTube Ads, Meta Ads (Facebook + Instagram), LinkedIn Ads, and Programmatic Display. We recommend the right mix based on your audience, industry, and goals.

Question 3

What is ROAS and what ROAS can I expect?

Accepted Answer

ROAS (Return on Ad Spend) measures how much revenue you earn for every rupee spent on ads. If you spend ₹1 lakh and generate ₹8.4 lakhs in revenue, your ROAS is 8.4x. Our average client achieves 8.4x ROAS within 90 days of campaign optimization. Results vary by industry and product margin, but we target a minimum 3x ROAS for all clients.

Question 4

How does AI optimize PPC bids and campaigns?

Accepted Answer

Our AI bid management system continuously analyzes hundreds of signals — time of day, device, location, search query, audience behavior, competition level — and adjusts bids in real-time to maximize conversions while minimizing waste. This automated optimization runs 24/7, something that's impossible to achieve manually.

Question 5

What is included in TechGeekStudio's PPC management service?

Accepted Answer

Our PPC service includes: full account audit, campaign strategy and setup, keyword research, ad copy creation and A/B testing, landing page recommendations, audience targeting, negative keyword management, bid optimization, daily performance monitoring, monthly reporting, and an AI-generated strategy review every quarter.

Question 6

How much budget do I need to start with PPC?

Accepted Answer

We recommend a minimum ad spend of ₹30,000/month for Google Ads and ₹20,000/month for Meta Ads to gather meaningful data and optimize effectively. Our management fee is charged separately. Starting with too small a budget limits the algorithm's ability to learn and optimize. We can advise the right budget based on your industry and goals.

Question 7

Do you create the ad creatives and copy?

Accepted Answer

Yes. Our team handles everything — from writing persuasive ad copy to designing eye-catching display and social media creatives. We run systematic A/B tests on headlines, descriptions, images, and CTAs to continuously improve click-through rates and conversion rates.

Question 8

What is Google Smart Bidding and do you use it?

Accepted Answer

Google Smart Bidding uses Google's AI to automatically set bids for each auction based on the likelihood of conversion. We use Smart Bidding strategies — including Target CPA, Target ROAS, and Maximize Conversions — combined with our own bid adjustments and audience signals for the best results.

Question 9

Can you manage my existing Google Ads account?

Accepted Answer

Absolutely. We take over and audit existing Google Ads accounts regularly. Many clients come to us after wasting budget on poorly structured campaigns. Our audit identifies wasted spend, quality score issues, missing negative keywords, and low-performing ad groups. We then restructure and optimize for maximum efficiency.

Question 10

How do you track PPC conversions accurately?

Accepted Answer

We implement comprehensive conversion tracking via Google Tag Manager, connecting Google Ads, Google Analytics 4, and Meta Pixel. We track all meaningful actions: form submissions, phone calls, WhatsApp messages, product purchases, and micro-conversions like scroll depth and time on site. This data feeds our AI optimization engine.

Question 11

What is remarketing and do you offer it?

Accepted Answer

Remarketing (or retargeting) shows ads to people who have previously visited your website or engaged with your brand. These are warm audiences that are 3–5x more likely to convert than cold traffic. We build sophisticated remarketing funnels across Google Display, YouTube, and Meta to re-engage website visitors and turn them into customers.

Question 12

How long does it take to see results from PPC?

Accepted Answer

PPC campaigns typically start generating leads within 48–72 hours of going live. However, campaigns need 2–4 weeks of data collection to properly optimize. The first month is always about learning — understanding which keywords, ads, and audiences convert best. By month 2–3, campaigns are fully optimized and delivering peak performance.

Question 13

Do you offer Google Shopping campaigns for e-commerce?

Accepted Answer

Yes. We specialize in Google Shopping campaigns (now Performance Max) for e-commerce brands. This includes product feed optimization, Google Merchant Center setup, Smart Shopping and Performance Max campaigns, and dynamic remarketing for abandoned carts. We've helped e-commerce clients achieve 10x+ ROAS on Shopping campaigns.

Question 14

What reporting do you provide for PPC campaigns?

Accepted Answer

You receive access to a real-time PPC dashboard showing impressions, clicks, CTR, conversions, CPC, CPA, and ROAS. Monthly reports include performance summaries, A/B test results, budget utilization analysis, and next-month optimization plan generated by our AI. We also hold monthly calls to review performance and discuss strategy.

Question 15

How is TechGeekStudio's PPC pricing structured?

Accepted Answer

Our PPC management is priced as a percentage of your ad spend (typically 15–20%) or a flat monthly fee, whichever is higher. This aligns our incentive with yours — we earn more when your campaigns perform better. There are no hidden fees. Ad spend goes directly to Google or Meta — we never take a cut of it.

Every Ad Rupee,
Engineered for ROI.

Everything You Need to Dominate

Google Search Ads

Google Shopping

Meta (Facebook/Instagram) Ads

YouTube Advertising

Display & Remarketing

Landing Page Optimization

Competitor Ad Intelligence

Bi-weekly Reporting

How We Deliver Results

Account Audit

Strategy Build

Launch & Test

Optimize & Scale

Report & Expand

Common Questions

Ready to Dominate Your Market?

PPC & Google Ads FAQs

Every Ad Rupee,Engineered for ROI.